Chris Gray

If Walls Could Talk

Dear Anna: How Do I Optimize for AI Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

July 16, 2025

As search engines like Google make AI overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

A 2024 report from the Center for Construction and Research reveals that approximately one in six individuals employed in the construction industry reported experiencing anxiety or depression.

Mental Health

Addressing Mental Health in the Construction Industry

Unchecked mental health issues lead to increased suicide rates among construction workers.

Chris Gray

May 29, 2025

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Unchecked mental health issues lead to increased suicide rates among construction workers.

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 27, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”

The U.S. House of Representatives is struggling to get President Trump's "Big Beautiful Bill" onto the floor for a vote.

News Analysis

2026 Budget Passes House — But at What Cost?

The 2026 budget offers key wins for contractors but will likely increase national debt

Chris Gray

Bryan Gottlieb

May 22, 2025

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Tax reforms in the recently House-passed version of the 2026 federal budget proposal offer good news for contractors—if the country can weather its long-term costs.

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 21, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Podcast

Dear Anna: How do I Successfully Market During Election Cycles?

Chris Gray

August 20, 2024

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With a presidential election hogging the advertising space in most media, how does a contractor hope to get their name out? Marketing expert Anna Anderson has the answers in this episode of “Dear Anna.”

Legal

VIDEO: Recent Supreme Court Rulings That Can Affect YOU!

Chevron overruling could result in more opportunities to appeal federal agency rulings

Chris Gray

August 5, 2024

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Chevron overruling could result in more opportunities to appeal federal agency rulings

Credit

VIDEO: Protecting Your Business from Fraud

Keep yourself safe from fraud with these tips from ‘Credit Overlord’ Thea Dudley

Chris Gray

July 3, 2024

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Follow these tips from credit expert Thea Dudley so you don’t become one of the 80% of businesses that experienced fraud in 2023.

Podcast

Dear Anna: Where to Use AI in Marketing?

Artificial intelligence can be a powerful tool that helps boost marketing and productivity if used correctly

Chris Gray

Anna Anderson

June 4, 2024

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Art Unlimited CEO Anna Anderson

Podcast

Dear Anna: What Can I Do to Increase Social Posts?

Level up your social media game with these tips from marketing expert Anna Anderson

Chris Gray

Anna Anderson

May 10, 2024

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Social media is a powerful tool to not only advertise your business but show potential customers who you are. Marketing expert Anna Anderson of Art Unlimited shares how to elevate your social media content.