In this episode of "If Walls Could Talk," Editor John Wyatt speaks with Tom Harris about the benefits and challenges of metal buildings, particularly in managing interior moisture with a vapor impermeable shell. The discussion highlights how vapor drive, the movement of moisture from areas of high to low energy, affects buildings differently in the South and North due to temperature differences. The SPFA is developing a guide to help professionals address high humidity applications in these structures.

Protecting your company’s information is not something to be taken lightly. Bill Collins, director of national accounts at Servco, and Hasshi Sudler, professor at Villanova University, share ways your firm can safeguard its information from cybercriminals and prepare for the event that you are hacked.

Even with a dedicated employee or marketing agency at the helm, the possibility for social media growth is endless. In this episode, Anna Anderson, CEO of Art Unlimited, discusses how to unlock your company’s social media potential.

In this episode of “If Walls Could Talk,” W&C Editor John Wyatt chats with Dan Sweeney of Sweeney Drywall Finishes about the company's cover feature in our magazine and its ventures in New England. As the May cover star, Sweeney shares insights on niche markets and plans for the upcoming year during a candid discussion unpacking the Northeast market landscape.

In special episode of "If Walls Could Talk," W&C Associate Editor Michael Levitt chats with James Chaney, senior project manager at Acoustical Design Inc., about the honor of being featured on the magazine's cover. Chaney reflects on the humbling experience and discusses ADI's legacy, which he and his wife are committed to preserving after recently acquiring the company.

In a special episode of If Walls Could Talk, Group Publisher Jill Bloom delves into the significance of databases with Anna Anderson, CEO of Art Unlimited, who emphasizes the importance of reaching and retaining customers. Anderson underscores the need to leverage past customer lists and cultivate profiles of ideal customers to enhance marketing strategies and foster growth. She advocates for a thoughtful approach to content creation, urging businesses to identify their ideal customers and actively cultivate relationships with them.

In the latest episode of "If Walls Could Talk," John Wyatt explores the upcoming developments in the spray foam industry, with PUR Consulting's Tom Harris providing insights on first-quarter trade shows and industry trends. Notably, the SPFA event in Las Vegas saw a record-breaking attendance increase, while educational initiatives like ABAA's training programs experienced unprecedented participation. Concurrently, Spray Foam World Wide's annual gathering boasted record numbers, featuring significant giveaways including a fully equipped rig worth $170,000. Additionally, industry exhibitions like the International Builders' Show and the Roofing Expo highlighted the growing interest in spray foam applications, with Harris's Building Envelope Audit Team expanding its offerings, including upcoming virtual training sessions aimed at building owners looking to enhance efficiency and reduce environmental impact.