With the school year starting again, is it time to go back to the basics? Just like the first week of school, it may benefit you to review what you already know and then build on it.

In this episode of If Walls Could Talk, Walls & Ceilings Publisher Jill Bloom speaks with Anna Anderson, CEO of Art Unlimited, about how getting back to the basics could lead to some new marketing opportunities for your company. This starts with the ABCs of marketing.

The ABCs of Marketing 2024

With the school year starting again, is it time to go back to the basics? Anna Anderson of Art Unlimited thinks so and has some marketing tips that could improve your business approach.

Marketing’s “A” stands for authority, which deals with your company’s reputation. Part of this strategy is asking customers to review how their experience with your business was.

“When we say your authority is a critical component, it includes reviews, yes, but it also makes sure that you are looked at as a person of authority and a subject matter expert,” Anderson says.

Marketing’s “B” is brand, which means that everything the company does fits together. That may even include a style guide.