Walls & Ceilings logo
search
cart
facebook twitter linkedin youtube youtube Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Walls & Ceilings logo
  • NEWS
  • TOPICS
    • Drywall
    • Stucco/EIFS
    • Ceilings
    • Steel Framing
    • Fireproofing
    • Plaster
    • Building Envelope
    • Insulation
    • Technology
    • Interior
    • Exterior
    • Women In Construction
  • COLUMNS
    • Up Front
    • All Things Gypsum
    • Art & Craft of Plastering
    • Stucco Stop
    • Steel Deal
    • Industry Voices
  • PRODUCTS
    • Buzz Guide
  • EVENTS
    • Industry Events
    • Webinars
    • BUILD Expo
  • MEDIA
    • Videos
    • BUILD25 Videos
    • Podcasts
    • Take our Quiz!
    • Infographics
    • SMA Home Inspector Videos
    • Image Galleries
  • EXCLUSIVE
    • Top 50 Contractors
    • Leadership Award
    • W&C Store
    • Market Research
    • eNewsletters
    • CEUs
    • Sponsor Insights
    • Custom Content & Marketing Services
    • Classifieds
    • State of the Industry
    • Industry Links
  • BLUE BOOK
    • Blue Book Online
    • Blue Book Articles
  • EMAGAZINE
    • eMagazine
    • Advertise
    • Archive Issues
  • SIGN UP!
Building EnvelopeExterior

Smarter, Stronger, More Efficient

How Next-Gen Materials Are Transforming Building Envelope Performance

Advanced housewraps, barriers, and insulation systems are redefining the building envelope—enhancing energy efficiency, improving indoor air quality, and strengthening structures against the demands of a changing climate.

By Alex Barrego
vapor-permeable-membrane
Images courtesy of PrimeSource Building Products
July 15, 2025

Drafty rooms, climbing utility bills, mold in the walls—symptoms of a poorly constructed building envelope are easy to spot, but fixing them requires materials that go far beyond the basics. A high-performing building envelope can dramatically improve energy efficiency, water management, and thermal stability. Today’s projects aim to seal the deal—literally. The tighter the envelope, the better it blocks drafts and maintains indoor comfort.

When properly executed, the building envelope acts as a smart shield—fending off the elements while still allowing walls to breathe. From exterior cladding to the innermost wall assembly, every component has the potential to influence performance and efficiency.

Most experts identify five essential control layers in the building envelope: bulk water, thermal, water, air and vapor. These layers must work together to prevent water intrusion, allow moisture to escape and protect the indoor environment from extreme temperature swings.

Once a niche concept, robust building envelope strategies are now mainstream. With growing emphasis on sustainability, energy efficiency and climate resilience, builders recognize that each material plays a pivotal role

Today’s next-generation materials don’t just cover walls—they insulate, repel water, and even “think” with the climate. They are driving innovation across critical building material categories, including: 

  • Cladding and siding 
  • Fascia and flashing 
  • Sheathing, barriers and wraps 
  • Coatings, adhesives and sealants 
A house with metal siding

Smarter Sheathing, Barriers, and Wraps 

Multi-functional membranes and 3-in-1 solutions are pushing a growing focus on continuous air and water barriers. Products that combine weather resistance, breathability, and exterior insulation deliver superior protection against the elements while enhancing operational efficiency. 

Choosing the right features in a weather-resistive barrier requires data-driven planning—especially considering geographic and climate differences. In dry climates, a lower permeability rating is ideal. In humid regions, higher permeability helps trapped moisture escape, reducing the risk of interior condensation and mold. 

Advancements in Moisture Management 

Traditional housewraps, such as asphalt-saturated felt, offer basic bulk water protection but degrade over time and lack vapor permeability. Modern woven and spun-bonded wraps provide enhanced durability and moisture control.  

Vapor-permeable membranes now do the heavy lifting—allowing trapped vapor to evaporate outward while blocking external moisture. Sandwiched between durable polyethylene and polypropylene layers, these membranes resist UV exposure and withstand on-site wear and tear. Advanced coatings further enhance drainage capabilities and protect underlying materials. 

Self-adhering wraps add another layer of security, creating tight seals that self-heal around fasteners and block water intrusion at vulnerable points. 

Enhancing Energy Efficiency and Indoor Air Quality 

Next-generation WRBs do more than manage moisture—they adapt to changing conditions to deliver continuous airtightness and balanced humidity. Some barriers feature one-way permeable membranes that allow moisture to escape without letting water in. 

Controlling interior humidity and reducing moisture buildup directly supports healthier indoor air quality. An emerging trend is exterior continuous insulation using rigid polyiso or mineral wool boards between sheathing and exterior cladding. Some advanced sheathing products even integrate WRBs into their surfaces, enhancing both insulation and weather protection in a single step. 

Together, continuous barriers and exterior insulation create a high-performance envelope that locks in energy savings and protects indoor air quality.

Striking the Right Balance

Energy efficiency is central to building envelope design, but it's only one piece of the puzzle. The real challenge is balancing breathability and airtightness. Over-sealing a structure can trap moisture and cause long-term issues like mold growth and material degradation. Under-sealing invites uncontrolled air and moisture infiltration, undermining efficiency. 

Achieving optimal performance requires smart material selection and strategic planning—not just high-tech products. When done right, a well-designed building envelope delivers lasting comfort, durability, and sustainability. 

A house

The Future of WRBs and Housewraps 

The future of weather-resistive barriers and housewraps remains focused on advancing energy efficiency, sustainability, and material innovation. Emerging trends include: 

  • Eco-friendly materials: WRBs crafted from recycled or naturally occurring components, minimizing environmental impact. 
  • Reactive materials: Smart barriers that adjust their permeability based on humidity and temperature changes. 
  • Phase change materials: Innovative gels that absorb and release thermal energy, helping structures resist heat transfer. 

One trend gaining momentum is the use of continuous insulation panels and integrated 3-in-1 structural sheathing. Placing insulation outside the wall cavity reduces thermal bridging and enhances protection against energy loss. 

Final Thoughts: Building for the Future 

Extreme weather events are no longer anomalies—they’re part of the new normal. Builders must adopt smarter, more resilient strategies to create structures that endure environmental challenges. High-performance housewraps and WRBs are essential tools for future-proofing homes and commercial spaces. 

By combining moisture control, air management, and next-generation material science, today’s building envelopes set a higher standard for comfort, durability, and energy efficiency. With careful planning and the right products, builders can create spaces that thrive—today and decades into the future. 

KEYWORDS: energy efficiency housewraps IAQ (indoor air quality) mineral fiber moisture polyisocyanurate PrimeSource Building Products WRB (weather resistant barrier)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Wc0725 primesource p5 author primesource alexbarrego
Alex Barrego is a senior product manager at PrimeSource Building Products, specializing in building envelope solutions and product innovation for the Grip-Rite brand. Over his 10 years in the industry, Barrego has helped develop multiple industry-leading products centered on performance, efficiency, and sustainability.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Walls & Ceilings Top 50

    W&C Top 50 Contractors

    Drywall
  • the Walls & Ceilings State of the Industry Study

    W&C State of the Industry

    The wall and ceiling industry seems to be holding...
    State of the Industry
    By: John Wyatt
  • Non-Structural Cold-Formed Steel EQ Member

    What is an “EQ” Stud?

    How do you differentiate between EQ studs?
    Steel Framing
    By: Fernando Sesma
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Walls & Ceilings audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Walls & Ceilings or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Architectural Photgraphy
    Sponsored byUSG

    Evolution in Construction: USG Drywall and Suspension Systems

  • FireLITE Type X Lightweight Drywall
    Sponsored byCertainTeed

    Balancing Fire Resistance and Sustainability in Building Design

  • HITT contracting headquarters
    Sponsored byBuilding Composites LLC

    The Rise of Structural Composites

Popular Stories

Walls and Ceilings presents our annual Top 50 list of Wall & Ceiling Contractors in the country

2025’s Top Wall and Ceiling Pros — See Who Made the List

International Walls and Ceilings Contractors

Top International Walls and Ceilings Contractors

Exterior-view-of-Department-of-Labor-building-with-cloudy-sky

What Contractors Need to Know About Workforce Grant Requirements

TLPCA and Texas Contractors Launch Workforce Initiative

TLPCA and Texas Contractors Launch Workforce Initiative

Walls & Ceilings Contractor of the Year Award

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

See our full library of webinars

View All Submit An Event

Products

2025 National Painting Cost Estimator

2025 National Painting Cost Estimator

See More Products

Related Articles

  • WC0522-FEAT-Typar-p1FT-TYPAR_0345-copy.jpg

    How Fiber Cement And Other Cladding Materials Can Influence Building Wrap Performance

    See More
  • High Performance Building Envelope: Looking Beyond High-Performance Claddings

    See More
  • A man using technology to take measurements

    New Tools, Real Results: How Reality Capture is Transforming Drywall Contracting

    See More

Related Products

See More Products
  • 0470872616.jpg

    Sustainable Renovation: Strategies for Commercial Building Systems and Envelope

  • 1118458605.jpg

    Sustainable Facades: Design Methods for High-Performance Building Envelopes

  • business.png

    How to Succeed With Your Own Construction Business

See More Products

Events

View AllSubmit An Event
  • October 24, 2024

    Polyiso CI: The Next Generation Air & Water Barrier Solution

    Credits: 1 AIA LU/Elective; 0.1 ICC CEU; 1 IIBEC CEH; 0.1 IACET CEU On Demand This webinar will educate attendees about building longevity and sustainability, and how these concepts make buildings more energy-efficient.
View AllSubmit An Event
×

Connect with the industry’s leading resource for unparalleled insights and education.

Join thousands of industry professionals today. Shouldn’t you know what they know?

JOIN NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing