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    <title>Up Front</title>
    <description>
      <![CDATA[Editorial Director Mark Fowler comments on contracts, codes and labor issues.]]>
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    <language>en-us</language>
    <item>
      <title>Adding Layers</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Why do our solutions often create more problems? In construction, healthcare, and beyond, complexity has become the default—but at what cost?]]>
      </description>
      <guid>http://www.wconline.com/articles/97469</guid>
      <pubDate>Tue, 22 Jul 2025 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/97469-adding-layers</link>
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    </item>
    <item>
      <title>Tariffs and U.S. Construction</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Tariffs are not new to the U.S. construction industry, but recent increases could create ripple effects across the economy. Here's how tariffs impact trade with Canada, labor shortages, and the bigger economic picture.]]>
      </description>
      <guid>http://www.wconline.com/articles/97379</guid>
      <pubDate>Mon, 23 Jun 2025 10:21:44 -0400</pubDate>
      <link>https://www.wconline.com/articles/97379-tariffs-and-us-construction</link>
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    </item>
    <item>
      <title>The Importance of Access Doors</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Access doors play a crucial role in building maintenance and safety, and while building codes governing them may seem complex or overly strict, they ultimately serve practical and life-saving purposes when understood in context.]]>
      </description>
      <guid>http://www.wconline.com/articles/97271</guid>
      <pubDate>Tue, 20 May 2025 12:01:29 -0400</pubDate>
      <link>https://www.wconline.com/articles/97271-the-importance-of-access-doors</link>
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    </item>
    <item>
      <title>Flashing a Window: Simple, Standard and Secure</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Proper Window Flashing Is Essential for Preventing Water Intrusion. While Various Methods Exist, Following Industry Standards and Keeping the Process Simple Helps Ensure Durability, Reduce Installation Errors, and Minimize Construction Risks.]]>
      </description>
      <guid>http://www.wconline.com/articles/97176</guid>
      <pubDate>Mon, 21 Apr 2025 10:25:06 -0400</pubDate>
      <link>https://www.wconline.com/articles/97176-flashing-a-window-simple-standard-and-secure</link>
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    </item>
    <item>
      <title>Wild Country</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[The wildfires that happened in Los Angeles decimated communities—but this one was different.]]>
      </description>
      <guid>http://www.wconline.com/articles/97106</guid>
      <pubDate>Fri, 21 Mar 2025 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/97106-wild-country</link>
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    </item>
    <item>
      <title>What Are Best Practices?</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[How do best practices differ from industry standards?]]>
      </description>
      <guid>http://www.wconline.com/articles/97012</guid>
      <pubDate>Thu, 20 Feb 2025 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/97012-what-are-best-practices</link>
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    </item>
    <item>
      <title>Stucco Installation Standards: How ASTM Shaped the Industry</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[From history to hidden agendas, explore how ASTM standards came to dominate lath and plaster—but fail to address key challenges.]]>
      </description>
      <guid>http://www.wconline.com/articles/96938</guid>
      <pubDate>Mon, 27 Jan 2025 09:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/96938-copy-of-the-pros-and-cons-of-piecework</link>
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    </item>
    <item>
      <title>The Pros and Cons of Piecework</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[How should you pay your workers?]]>
      </description>
      <guid>http://www.wconline.com/articles/96852</guid>
      <pubDate>Tue, 17 Dec 2024 23:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/96852-the-pros-and-cons-of-piecework</link>
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    </item>
    <item>
      <title>Blue-Collar Cred</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Some people look down on blue-collar workers yet also try to be part of the group.]]>
      </description>
      <guid>http://www.wconline.com/articles/96793</guid>
      <pubDate>Mon, 25 Nov 2024 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/96793-blue-collar-cred</link>
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    </item>
    <item>
      <title>Time to Renovate</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[<p>Is the remodeling/restoration market untapped by the wall and ceiling industry?</p>]]>
      </description>
      <guid>http://www.wconline.com/articles/96706</guid>
      <pubDate>Thu, 24 Oct 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96706-time-to-renovate</link>
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    </item>
    <item>
      <title>Proper Order</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[There is a correct way to go about a construction project, and not doing so can have consequences.]]>
      </description>
      <guid>http://www.wconline.com/articles/96643</guid>
      <pubDate>Mon, 23 Sep 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96643-proper-order</link>
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    </item>
    <item>
      <title>Have We Missed the Mark?</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[When is a practice too much? Do the codes offer the best guidelines always?]]>
      </description>
      <guid>http://www.wconline.com/articles/96544</guid>
      <pubDate>Thu, 22 Aug 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96544-have-we-missed-the-mark</link>
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    </item>
    <item>
      <title>Good Luck with That</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Being a subcontractor is harder than you think.]]>
      </description>
      <guid>http://www.wconline.com/articles/96464</guid>
      <pubDate>Tue, 23 Jul 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96464-good-luck-with-that</link>
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    </item>
    <item>
      <title>Passion for Work</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[<p>Are there cultural differences between the European and American trades?</p><br>]]>
      </description>
      <guid>http://www.wconline.com/articles/96392</guid>
      <pubDate>Mon, 24 Jun 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96392-passion-for-work</link>
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    </item>
    <item>
      <title>Simpler Times</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[<p>Why are companies more focused on their stock market prices than moving their industries forward?</p>]]>
      </description>
      <guid>http://www.wconline.com/articles/96309</guid>
      <pubDate>Thu, 23 May 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96309-simpler-times</link>
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    </item>
    <item>
      <title>Know Your Product Line</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Be informed on contractors’ rules if you are selling a product to them.]]>
      </description>
      <guid>http://www.wconline.com/articles/96237</guid>
      <pubDate>Thu, 25 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96237-know-your-product-line</link>
      <enclosure url="https://www.wconline.com/ext/resources/2021/11/08/WC1121-CLMN-Up-Front-p1-AUTHOR-Mark-Fowler.webp?1750688101" type="image/jpeg" length="51102"/>
    </item>
    <item>
      <title>Gypsum Sheathing</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[The evolution of a construction material.]]>
      </description>
      <guid>http://www.wconline.com/articles/96148</guid>
      <pubDate>Fri, 22 Mar 2024 01:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/96148-gypsum-sheathing</link>
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    </item>
    <item>
      <title>The Perfect Specification</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Specification writers should think more about inexperienced installers.]]>
      </description>
      <guid>http://www.wconline.com/articles/96085</guid>
      <pubDate>Tue, 27 Feb 2024 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/96085-the-perfect-specification</link>
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    </item>
    <item>
      <title>Ceilings with Stucco, EIFS and DAS</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Having a backing behind lath is a step that should not be taken lightly.]]>
      </description>
      <guid>http://www.wconline.com/articles/95975</guid>
      <pubDate>Thu, 18 Jan 2024 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/95975-ceilings-with-stucco-eifs-and-das</link>
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    </item>
    <item>
      <title>Walk Around</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[OSHA is reviewing a regulation that may change OSHA inspections.]]>
      </description>
      <guid>http://www.wconline.com/articles/95897</guid>
      <pubDate>Mon, 20 Nov 2023 11:13:53 -0500</pubDate>
      <link>https://www.wconline.com/articles/95897-copy-of-be-safe</link>
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    </item>
    <item>
      <title>Be Safe!</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Protecting your workers goes beyond OSHA standards.]]>
      </description>
      <guid>http://www.wconline.com/articles/95823</guid>
      <pubDate>Mon, 20 Nov 2023 11:13:53 -0500</pubDate>
      <link>https://www.wconline.com/articles/95823-be-safe</link>
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    </item>
    <item>
      <title>Best Practices</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[<p>The best way to do something may differ depending from person to person.</p><br>]]>
      </description>
      <guid>http://www.wconline.com/articles/95730</guid>
      <pubDate>Thu, 19 Oct 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95730-best-practices</link>
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    </item>
    <item>
      <title>American Heroes</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[<p>The 10 C’s of leadership used by Lee Iacocca.</p>]]>
      </description>
      <guid>http://www.wconline.com/articles/95660</guid>
      <pubDate>Thu, 21 Sep 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95660-american-heroes</link>
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    </item>
    <item>
      <title>Metal Lath: Yesterday, Today and Tomorrow</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[The wall and ceiling industry’s past and present, show it will have a successful future.]]>
      </description>
      <guid>http://www.wconline.com/articles/95574</guid>
      <pubDate>Wed, 23 Aug 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95574-metal-lath-yesterday-today-and-tomorrow</link>
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    </item>
    <item>
      <title>Insulated Stucco</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Do not be apprehensive of insulation with stucco.]]>
      </description>
      <guid>http://www.wconline.com/articles/95481</guid>
      <pubDate>Mon, 24 Jul 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95481-insulated-stucco</link>
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    </item>
    <item>
      <title>Greenwashing</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[The troubling term that has many implications in regards to the green building movement in construction.]]>
      </description>
      <guid>http://www.wconline.com/articles/95392</guid>
      <pubDate>Thu, 22 Jun 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95392-greenwashing</link>
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    </item>
    <item>
      <title>You, The Inventor</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Creating a successful product is not as easy as people think.]]>
      </description>
      <guid>http://www.wconline.com/articles/95164</guid>
      <pubDate>Wed, 19 Apr 2023 05:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95164-you-the-inventor</link>
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    </item>
    <item>
      <title>Faux &amp; Plaster Finishes</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Using Venetian plaster is very different from veneer plaster.]]>
      </description>
      <guid>http://www.wconline.com/articles/95071</guid>
      <pubDate>Wed, 15 Mar 2023 00:00:00 -0400</pubDate>
      <link>https://www.wconline.com/articles/95071-faux-and-plaster-finishes</link>
      <enclosure url="https://www.wconline.com/ext/resources/2022/05/19/WC0522-CLMN-Up-Front-p1FT-Mark-Fowler-1170x658.webp?1750688130" type="image/jpeg" length="70825"/>
    </item>
    <item>
      <title>Is It Too Late?</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Leaving issues for someone else to handle could result in catastrophe.]]>
      </description>
      <guid>http://www.wconline.com/articles/94991</guid>
      <pubDate>Tue, 24 Jan 2023 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/94991-is-it-too-late</link>
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    </item>
    <item>
      <title>Habitual Success</title>
      <author>Mark@markfowler.org (Mark Fowler)</author>
      <description>
        <![CDATA[Eight philosophies that will help you as an individual—and as a business owner.]]>
      </description>
      <guid>http://www.wconline.com/articles/94889</guid>
      <pubDate>Tue, 24 Jan 2023 00:00:00 -0500</pubDate>
      <link>https://www.wconline.com/articles/94889-habitual-success</link>
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